How would your neighbors describe you? What about your family? How about your co-workers? How does a person develop a brand? Can you have multiple brands? Most importantly, how would heaven describe you?
I am not an expert on branding but I know that when I think of a brand there is something that comes to mind. If I think of Apple, Google, Sony etc something clear comes to mind. When I think of Jesus, Paul the apostle, Martin Luther King Jr., John Maxwell, something clear comes to mind about each person.
What is your brand? Be consistent! It takes time to build a brand. Soon everyone around you will know you for your brand. It is much easier to be consistent if you are the same everywhere. I believe that every disciple of Jesus should have a mark of Jesus on their brand!
The more I yield to the picture that God is painting with my life, the easier it has been to be consistent and be the same every where. The more value you put on what it means to be a disciple of Jesus, the more yielded you will be to Jesus.
Your turn! Let me know what you think about your personal brand.